Emma Vosti

Founder & brains

behind the brand.

Entrepreneurial spirit & a disciplined businesswoman, Emma doesn’t shy away from hard work. While her success can be attributed to her work ethic, it’s safe to say that a critical eye and attention to detail are the real reasons why Miss Eyelash is the desired eyelash destination of choice.
A rather diverse range of professional experiences from PR studies & Dental Nursing to a decade of Destination Event Styling, has had Emma develop a unique blend of skills & business acumen to support her thriving business.
Although Emma still freelances between Melbourne & Adelaide, her focus has shifted to dedicated training through the newly established Miss Eyelash Licensed Program, sharing her skills & knowledge with the next generation of elite eyelash artists.
Building a strong brand demands constant evolution to remain at the forefront of the industry. Regular trips abroad to international trade fairs & maintaining relationships among many respected international & local colleagues alike, also keeps Emma abreast of the latest industry developments & innovations.
2018 has already brought exciting change to Emma & Miss Eyelash, with the introduction of our first Licensed Agent in Melbourne, & the national expansion into Adelaide, South Australia.
Sharing her time now between Melbourne & Adelaide, has now opened up opportunities of expanding her training offerings & private suite experience nationally.

Emma Vosti

Founder & brains

behind the brand.

Entrepreneurial spirit & a disciplined businesswoman, Emma doesn’t shy away from hard work. While her success can be attributed to her work ethic, it’s safe to say that a critical eye and attention to detail are the real reasons why Miss Eyelash is the desired eyelash destination of choice.
A rather diverse range of professional experiences from PR studies & Dental Nursing to a decade of Destination Event Styling, has had Emma develop a unique blend of skills & business acumen to support her thriving business.
Although Emma still freelances between Melbourne & Adelaide, her focus has shifted to dedicated training through the newly established Miss Eyelash Licensed Program, sharing her skills & knowledge with the next generation of elite eyelash artists.
Building a strong brand demands constant evolution to remain at the forefront of the industry. Regular trips abroad to international trade fairs & maintaining relationships among many respected international & local colleagues alike, also keeps Emma abreast of the latest industry developments & innovations.
2018 has already brought exciting change to Emma & Miss Eyelash, with the introduction of our first Licensed Agent in Melbourne, & the national expansion into Adelaide, South Australia.
Sharing her time now between Melbourne & Adelaide, has now opened up opportunities of expanding her training offerings & private suite experience nationally.

Miss Eyelash

The Journey

Emma started her eyelash empire in 2009 from home in Mt Eliza (an hours drive south of Melbourne), when the eyelash industry was in its infancy. It became quite evident within a short period of time, that Emma's unique bent to detail clearly spoke a unique style of quality that was sort after by Melbourne women near & far. This was the beginning of a vision to create numerous location options for the women all over Melbourne to have a guaranteed style of quality eyelash extensions applied.

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Then There Were Two

Mt Eliza to Elwood

After opening the first dedicated luxury eyelash destination in Mt Eliza, with four rooms cocooned with 250 metres of Warwick silk fabric, Emma’s unique style was quickly confirmed by the exquisite beauty sanctuary she created. Soon after, she brought her astute style of eyelash extensions to her second home of Elwood, positioning herself in the large light filled studio above The Turtle Cafe (now known as A Girl Called Jayne). Miss Eyelash soon attracted the attention of many women & industry professional as one of the leading eyelash expert in Melbourne including featured editorials in Sunday Style & an Urban Listing.

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2018 & BEYOND

Albert Park to Adelaide

With Emma’s children both leaving the nest in 2017 to forge a path of their own, it was time to steer Miss Eyelash in a new direction. Emma’s son James, now 20yo, joined the Army last October & Grace at 18yo, has taken over the original Miss Eyelash site in Mt Eliza as a full spectrum beauty destination called Wilo Beauty.

With the blessing & support of Melbourne’s leading industry professionals, Miss Eyelash has now developed a unique License Program, which invites independent beauty professionals to offer specialist eyelash treatments under the Miss Eyelash brand. So what does this now mean for you, the consumer? Well, it basically means, we’ve got your back! All Licensed beauty professionals will follow the strict protocols & use the approved products that result in the consistent design Miss Eyelash has been recognised for over the last decade.

So, as we pass the baton to Grace in Mt Eliza, & we close the doors in Elwood, we delight in nurturing the next generation of elite Miss Eyelash artists across Australia.

Emma moved to Adelaide with her partner at the beginning of 2018, starting a new chapter not only for Miss Eyelash, but also for herself. Yes, that does mean you can also find Miss Eyelash at various locations around Adelaide soon too!

Thank you for your support & watch our new journey begin.

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